Stay-N -Sleep

Product School 2022 | Loyalty Program Case Study

Situation

Product School is an organization dedicated to training product managers. They are the global leader in product manager training, founded in 2014. As part of the product manager certificate program, we were tasked with completing a case study and delivering a final presentation.

Stay-N-Sleep (similar to Airbnb) is a fictional American vacation rental company based in New York City, United States. Their mission is to enable every traveler, to build a community of lifelong travelers, and enable the travel community to experience what matters. Their vision is to connect people, enrich communities, and open minds to new experiences and cultures.

Task

Given the case study, we were tasked with architecting a new loyalty program for Stay-N-Sleep. We had to define and build the program, working in a team of 4, going through the entire product lifecycle. At the end of the 8 weeks, we had to present our product solution with a final presentation.

Analysis

We went through the entire product lifecycle. We defined personas, created a hypothesis, performed design sprints, wrote a PRD, defined the MVP, created a roadmap, used user flow diagrams and wireframes, defined user stories, agile sprint plans, success metrics, customer messaging, customer acquisition channels and go-to-market strategy.

My Role

I was the team lead. Each of the activities were done collectively as a team so I was involved in:

Personas
Customer Journey Mapping
Competitive Analysis
PRD
Hypothesis
User Interviews
MVP Definition
Roadmap

However, for the final presentation, we split it into parts: I presented the slides on user stories and the competitor analysis.

Agile Sprint Planning
User- Flow Diagrams
UX Design Sprint
Success Metrics
Customer Messaging
Go-To-Market Strategy
Agile Retrospective

Check out the pitch deck here:

Result

By the end of the 8 weeks, our team had developed a prototype and full product pitch. We presented as a team and received positive feedback from our Instructor- Jyoti Bhatia, Senior Product Manager at Meta.